Dunn Lambert, LLC
We mean business
Comprehensive legal services for businesses in New Jersey and New York call 201-957-0874
Dunn Lambert, LLC
comprehensive legal services for businesses call 201-957-0874

Hulk Hogan Files Lawsuit Alleging Infringement on Intellectual Property

Terry Bollea, better known to wrestling fans throughout the world as Hulk Hogan, filed a lawsuit against cereal giant Post earlier this year for repeatedly infringing on his intellectual property in a commercial for Cocoa Pebbles.

The television ad in question features a cartoon wrestler by the name of Hulk Boulder. In "Cocoa Smashdown," Boulder handily defeats Fred Flinstone and Barney Rubble in the ring. Just as he is about to enjoy a bowl of Cocoa Pebbles, he is picked up and pounded to pieces by Fred's son Bamm-Bamm.

In the lawsuit, Hogan points out that the character Hulk Boulder is humiliated and "cracked into pieces with broken teeth." He also claims that Post executives ignored requests last August to remove the commercial from the air.

As for personal likeness, Hulk Boulder has long, blonde hair and a handlebar mustache, two features Hulk Hogan is well-known for. Even the name Hulk Boulder combines Hogan's well-known wrestling persona with an earlier character he created named Terry Boulder.

In addition to taking advantage of his intellectual property, Hogan claims that he has been harmed by the "degrading depictions" of Hulk Boulder in Cocoa Pebbles commercials.

No stranger to merchandising, Hogan lent his name and likeness to a plethora of toys, entertainment and other merchandise in the 1980's and 1990's. Most recently, Hogan has been featured on a line of microwaveable cheeseburgers sold at Wal-Mart entitled "Hulkster Cheeseburgers."

Related Resource

  • Yabba-Dabba-Sue! Hulk Hogan files suit against Cocoa Pebbles maker (Tampa Bay Online)

No Comments

Leave a comment
Comment Information

Office Location

google plus

Dunn Lambert, LLC
East 80 Route 4 Suite 170
Paramus, NJ 07652

Paramus Law Office Map

Dunn Lambert, LLC
1745 Broadway, 17th Floor
New York, NY 10019
New York Law Office Map
Phone: 201-957-0874
Fax: 201-291-0140
Telephone: 212-768-0700
Fax: 212-519-9804
Best Lawyers | Best Law Firms | U.S.News & world report | 2016

GET ANSWERS from a firm
with a sense of business.

Bold labels are required.

Contact Information
disclaimer.

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.

close

Privacy Policy

Review US
Subscribe to This Blog's Feed FindLaw Network