Dunn Lambert, LLC
We mean business
Comprehensive legal services for businesses in New Jersey and New York call 201-957-0874
Dunn Lambert, LLC
comprehensive legal services for businesses call 201-957-0874

A few things to keep in mind when naming your new business

When you are dreaming about that new business you want to start, finding the perfect name for the company might be your first step toward actually making it happen. A recent article in Inc. by Dave Smith discusses some things to keep in mind when trying to find the right name for your new business. The article brings together what the author believes are "five characteristics of great company names." Below are a few of those thoughts.

One characteristic of a great name is innovation or invention, depending on your company goals. A company like Google invented a new word to go along with a ground-breakingly innovative and inventive company. Not too many company names will end up verbs in the world's lexicon, but a name that invents a word by combining words or is inventive in some way could suggest to a customer that your company is independent and forges its own path.

Smith says a good name "sticks" or still seems like a good name after mulling it over for at least a week. Even as you continue to brainstorm names, see which ones you still remember throughout the process -- those are the ones, or the one, that sticks. Remember also that you can change the name over time if you think of a better one. Some names come to you immediately, but others become good names after being worked on and revised over time. Names that are short are easier for customers to remember and names that are functional help customers or potential customers know right away what service or product your company provides.


5 Characteristics of Great Company Names (Inc.)


Thanks for all the information. I have posted a link to this page on my blog for all of my readers. I have also bookmarked this for my future reference.

Surprisingly! It’s like you understand my mind! You seem to know a lot about this, just like you wrote the book in it or something. I think that you could do with some pictures to drive the content home a bit, besides that, this is good post. An outstanding read. I will definitely return again.

Leave a comment
Comment Information

Office Location

Dunn Lambert, LLC
East 80 Route 4 Suite 170
Paramus, NJ 07652

Paramus Law Office Map

Dunn Lambert, LLC
1745 Broadway, 17th Floor
New York, NY 10019
New York Law Office Map
Phone: 201-957-0874
Fax: 201-291-0140
Telephone: 212-768-0700
Fax: 212-519-9804
Best Lawyers | Best Law Firms | U.S.News & world report | 2016

GET ANSWERS from a firm
with a sense of business.

Bold labels are required.

Contact Information

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.


Privacy Policy

Review US
Subscribe to This Blog's Feed FindLaw Network