In a recent blog post, we discussed how the federal government was taking steps to protect New Jersey businesses from others stealing their intellectual property rights. In that case, the government shut down several websites that had been selling counterfeit goods. Now, a business association facing a similar situation has begun protecting its intellectual property rights on its own -- through business litigation.
In this busy holiday season, many retail shops in New Jersey are looking to boost their sales and turn a profit. Many businesses do this by turning to the Internet. Using the Web, businesses can open their merchandise up to a wide variety of customers from around the world -- far beyond what a traditional store can reach. However, with the Internet comes the possibility that other people and businesses will steal a company's intellectual property.