While the rental car giants Hertz and Avis argue in public over who has the better chance to get regulatory approval to acquire Dollar Thrifty Automotive Group, investors and experts believe that it will come down to the highest bid, The Wall Street Journal reports. Those knowledgeable about the matter seem to agree that either company would face equally significant challenges in order to gain regulatory approval for a merger with Dollar. A merger between either New Jersey-based Hertz Global Holdings Inc. and Dollar or Avis Budget Group Inc. and Dollar would create serious antitrust issues, which this post will delve into.
The Park Ridge, New Jersey-based rental car company, Hertz Global Holdings Inc., is waiting to see how much money Avis Budget Group Inc. will bid in a counter-offer in the two companies' long-time battle to acquire Dollar Thrifty Automotive Group. People following the contentious competition say that it is likely the winning deal will come down to cash. If Avis bids significantly more than Hertz, it is likely Dollar will choose Avis, and Hertz will walk away from the dealings.