As any established business owner will tell you, there is a lot of value in the goodwill that comes with a company name. In this day and age, once the name is established, it may be of equal or greater importance to establish an online presence with said name. It's fairly simple to register a domain name on the Internet but things can get complicated if someone other business has already registered the domain name.
For many New Jersey businesses their most valuable assets are intangible. More specifically, these assets include intellectual property rights. Intellectual property rights include patents, copyrights, trademarks and other business concepts. While some of these rights are automatic, others are given by governmental agencies. In each case, the owner of the property right has the exclusive right to profit from their intellectual property for a specific period of time. Depending on the specific intellectual property, these rights can be very valuable if sold.