Brand
We mean business
Comprehensive legal services for businesses
in New Jersey and New York

COVID-19 Notice: In order to best serve you, while being mindful of your health and safety, we are available for consultations and conferences via telephone and video. We can arrange for documents to be prepared, reviewed, signed and exchanged electronically. We are ready to assist you with all of your legal needs.

We are open and ready to assist you. Go to our COVID-19 Updates page to see our latest statement on the crisis and a list of recent news and developments during this challenging time.
GO
Close
top-contextual
comprehensive legal services for businesses

Hulk Hogan about to body slam another intellectual property infringer

Last year, Hulk Hogan sued Post Foods for using his likeness to sell cereal. A commercial for the cereal featured the defeat of a character named “Hulk Boulder” by Bam-Bam, the baby from the Flintstones. Hulk Boulder resembled Hulk Hogan with his long blond hair and Fu Manchu mustache and was humiliated by his trouncing by a baby. Hogan reached a settlement in the case.

According to The Hollywood Reporter, Esquire, Hogan claims his likeness and catchphrases have been misappropriated once again, this time by a company that operates car dealerships in the St. Louis area.

Hogan has filed a lawsuit against Southland Imports and Suntrup Automotive Group for allegedly using Hogan’s fame to sell cars. In a commercial for the cars, the company tells customers not to get “body slammed” by a bad deal. The commercial also speaks to customers who no longer want to “wrestle” for the right car at a good price. Hogan says that the defendant implied an endorsement by Hogan by using his catchphrases during the ad and imitating his voice.

Hogan claims that he sees himself in the commercial through the use of the term “brother” to refer to acquaintances, calling fans “Hulkamaniacs,” and referring to one’s own muscles as “guns” while pointing at them. Hogan wants to stop the commercial and he is seeking unspecified damages from the defendant.

Source:

Hulk Hogan Sues Car Dealership for Stealing His Catchphrases (THR, Esq.)

Office Location

Dunn Lambert, LLC
East 80 Route 4 Suite 170
Paramus, NJ 07652

Paramus Law Office Map

Dunn Lambert, LLC
1745 Broadway, 17th Floor
New York, NY 10019
New York Law Office Map


Phone: 201-957-0874
Fax: 201-291-0140

Phone: 201-291-0700
Fax: 212-519-9804
Best Lawyers | Best Law Firms | U.S.News & world report | 2017

GET ANSWERS from a firm
with a sense of business.

Archives

Review US
FindLaw Network