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New Jersey entrepreneurs find success with health foods

Many of our New Jersey readers probably know what it is like to have the excitement – and anxiousness – of being involved in a start-up company. At a company’s beginning the sky is the limit, and the individuals involved in getting things off and running are eager to see the fruits of their labor. Whether the choice on a business formation leads to the founding of partnerships, limited liability companies or even incorporation, a good idea and the right people can make a business successful.

For instance, a recent reported detailed the business plans of two New Jersey women who are looking to cash in on the surge in popularity of health foods. They founded a limited liability company in 2011, and one of their main products is a granola snack that is now available in several different food stores. The story mentioned how the two women came upon the product by experimenting in their own kitchens. Now, it appears that they have found a niche in the market that suits their interests.

Getting off to a great start is always important for any type of company. However, anyone considering opening up a new business will need to make sure they have all off their bases covered before the official opening. Plans need to be laid carefully and as many eventualities as possible need to be considered and planned for.

Even after a company gets started – and hopefully goes well from the get-go – there will always be more decisions to be made that will affect the long-term viability of the enterprise. Business acquisition may come into play for expansion plans, as will licensing and estate purchasing considerations. When a business leader is in this type of situation, having the right information about all of the available options will be crucial to a successful venture.

Source:, “Summit, Warren Township women launch a business focused on healthy eating,” Barbara Rybolt, March 20, 2013

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