Brand
We mean business
Comprehensive legal services for businesses
in New Jersey and New York
Best Lawyers | Best Law Firms | U.S.News & world report | 2021
Richard J. Lambert was named by Best Lawyers® as a 2021 Corporate Law “Lawyer of the Year.”

Best Lawyers® is the oldest and most respected peer-review publication in the legal profession. Only one lawyer in each practice area in a given community is honored as “Lawyer of the Year.”

top-contextual
comprehensive legal services for businesses

History of Norman’s Hallmark

Business professionals and entrepreneurs in New Jersey may learn several valuable lessons from reviewing the history of Norman’s Hallmark. The company is now the largest Hallmark Gold Crown retailer on the eastern seaboard, and is currently celebrating its 75th anniversary. From humble beginnings, the current owner inherited his family’s four Trenton gift shops, named after his late uncle who opened the first of the stores on South Board Street in Trenton in 1939. Despite its success, the recession challenged Norman’s future outlook during 2011, similarly to so many other businesses in the county.

With 38 stores operating, but faced with uncertainty about the future, the owner began making changes for the better. In response to a declining customer base, locations in Trenton were closed. Today, now with 46 stores and 150 more employees, location is repeatedly emphasized as one of the most important factors in Norman’s successful rebound. Town centers and shopping centers in the suburbs became the new preference over urban centers.

The owner also claims that the company’s product lines aremore diversified than most people would be led to believe. Due to industry headwinds from social media, the greeting card market fell out of favor with many younger consumers. In addition, much of that revenue is seasonal. Norman’s Hallmark now sells more gifts, such as scarfs, jewelry, candy and collectibles than greeting cards. The proportion of shoppers at the Hallmark store just buying cards has declined from 98 percent to around 70 percent.

Legal counsel is typically consulted anytime an organization is considering making significant changes to its business operations or portfolio of assets. Lawyers may be able to provide critical questions and answers that other business professionals are not privy to.

Source: NJ.com, “Greetings from Norman’s Hallmark: Family business marks 75 years, readies new Quaker Bridge location“, Joyce J. Persico , October 13, 2014

Office Location

Dunn Lambert, LLC
1740 Broadway, 15th Floor
New York, NY 10019

Paramus Law Office Map

Dunn Lambert, LLC


New York Law Office Map


Phone: 551-228-2690
Fax: 201-957-0874

Phone:
Fax:
Best Lawyers | Best Law Firms | U.S.News & world report | 2021

GET ANSWERS from a firm
with a sense of business.

Archives

Review US
FindLaw Network