In order to grow, New Jersey businesses need to expand their customer base. The more people purchasing goods or using a service, the more money a company can make. Sometimes in order to expand, the company needs to enter into a new market, which can be difficult. Alternatively, a company can acquire an existing business in its desired new market. By acquiring a new business, the company can take advantage of connections that the previous business already made and will have an existing customer base. An acquisition can make the process of moving into a new market much easier.