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Keeping Up With the Kardashians’ New Business Ventures: Part 2

As discussed in the previous post, the Kardashian reality-TV-star sisters, particularly Kim, are inventive and successful entrepreneurs. One recent new business venture, however, was a massive failure. The Kardashian Prepaid MasterCard, a prepaid debit card, was pulled from the market after being released just three weeks ago.

Successful entrepreneurs have to take risks, but this is one new venture the Kardashians may wish they had thought through a bit further. For now, it seems that Kim, Kourtney and Khloe have kept damage to their public image to a minimum.

Lawyers for the Kardashian sisters’ company, Dash Dolls, LLC, sent a letter on Monday to the companies behind the card announcing that they were terminating their endorsement of the product.

According to the Seattle Post-Intelligencer, the letter says that the sisters have worked hard to create a public persona that is positive and that includes being perceived as “honest, ethical, and fun-loving individuals who are kind and caring to others.” The letter said that the sisters were terminating their endorsement contract because the card might violate consumer protection laws.

It is yet to be seen if there will be lasting damage to the sisters’ public image, which would also mean damage to future business ventures because the Kardashians’ ventures count on consumers to buy into that carefully crafted public image.


Kardashians end credit card deal (Seattle PI)

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