Brand
We mean business
Comprehensive legal services for businesses
in New Jersey and New York

COVID-19 Notice: In order to best serve you, while being mindful of your health and safety, we are available for consultations and conferences via telephone and video. We can arrange for documents to be prepared, reviewed, signed and exchanged electronically. We are ready to assist you with all of your legal needs.

We are open and ready to assist you. Go to our COVID-19 Updates page to see our latest statement on the crisis and a list of recent news and developments during this challenging time.
GO
Close
top-contextual
comprehensive legal services for businesses

Keeping Up With the Kardashians’ New Business Ventures: Part 2

As discussed in the previous post, the Kardashian reality-TV-star sisters, particularly Kim, are inventive and successful entrepreneurs. One recent new business venture, however, was a massive failure. The Kardashian Prepaid MasterCard, a prepaid debit card, was pulled from the market after being released just three weeks ago.

Successful entrepreneurs have to take risks, but this is one new venture the Kardashians may wish they had thought through a bit further. For now, it seems that Kim, Kourtney and Khloe have kept damage to their public image to a minimum.

Lawyers for the Kardashian sisters’ company, Dash Dolls, LLC, sent a letter on Monday to the companies behind the card announcing that they were terminating their endorsement of the product.

According to the Seattle Post-Intelligencer, the letter says that the sisters have worked hard to create a public persona that is positive and that includes being perceived as “honest, ethical, and fun-loving individuals who are kind and caring to others.” The letter said that the sisters were terminating their endorsement contract because the card might violate consumer protection laws.

It is yet to be seen if there will be lasting damage to the sisters’ public image, which would also mean damage to future business ventures because the Kardashians’ ventures count on consumers to buy into that carefully crafted public image.

Source:

Kardashians end credit card deal (Seattle PI)

Office Location

Dunn Lambert, LLC
East 80 Route 4 Suite 170
Paramus, NJ 07652

Paramus Law Office Map

Dunn Lambert, LLC
1745 Broadway, 17th Floor
New York, NY 10019
New York Law Office Map


Phone: 201-957-0874
Fax: 201-291-0140

Phone: 201-291-0700
Fax: 212-519-9804
Best Lawyers | Best Law Firms | U.S.News & world report | 2017

GET ANSWERS from a firm
with a sense of business.

Archives

Review US
FindLaw Network