The stars of “Jersey Shore” have been met with varying degrees of success regarding their applications to trademark their monikers. The New Jersey-based stars of the popular reality television show are all in the process of applying for or appealing for trademarks. Each cast member has a unique name, which lends itself to creating a brand for the entertainment star, which, in turn can be used to help sell products or appearances.
In evaluating the trademark applications, trademark examiners with the U.S. Trademark Office looked to see whether there were conflicting trademarks already in existence, as well as checking over the paperwork requirements. The trademark examiner can ask for more supporting materials from the applicant if they find something lacking, or they can reject the application in part or as a whole if they find a conflicting mark. The applicant can appeal the decision of the trademark examiner.
According to The Hollywood Reporter, Esq., Nicole Polizzi, or “Snooki,” had her trademark application rejected for books and printed materials because there is already a trademark filed for a cartoon cat named “Snooky.” The trademark examiner concluded that Snooki could be confused with Snooky. Snooki will likely be allowed a trademark for appearances.
Paul Delvecchio, Jr., or “DJ Pauly D,” had his application rejected because there is already a trademark for a man who calls himself DJ Paulie and runs a website called “DJ Paulie’s Worldwide Countdown.” “The Situation,” or Mike Sorrentino, had his application rejected because the company Yak Shoes has a line of footwear with the same name. The trademark examiner said that Sorrentino did not offer enough evidence that his name would not be confused with the shoe company’s product.
The only cast member so far with no conflicting trademarks competing with her nickname is Jenni Farley, or “J-WOWW.” The trademark examiner has asked for additional evidence of the use of her name in commerce, however, but if she provides the evidence she will likely be granted the trademark.
Which ‘Jersey Shore’ star could actually trademark their name? (THR, Esq.)