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Breach of contract suit filed over licensing of TV star’s name

An agreement to use “Jersey Shore” TV star Nicole “Snooki” Polizzi’s name on a wide variety of merchandise has resulted in a breach of contract lawsuit. The entertainment figure is seeking to end her licensing arrangement with SRG Ventures. The signing of the deal was widely publicized and it was anticipated that her name would be used on denim clothing, personal lingerie and items for home use.

Snooki evidently wants to terminate the arrangement after learning that her compensation would be far lower than she anticipated. SRG Ventures was reportedly contemplating filing a countersuit against her.

The complaint Snooki filed argues that SRG did not live up to promises to guarantee the television personality royalties at a minimum $250,000 level and to also secure another licensing deal from at least one major retail firm, bringing in an additional $250,000 in compensation. It also asserted that contractual promises to obtain at least five licensing deals that the plaintiff would approve were not honored.

SRG disputes those claims, arguing that it has, in fact, met its contractual obligations, and further, that the plaintiff herself is in breach of their contract. It asserts that Snooki failed to devote adequate time to fulfill her obligations under the contract and that she lied about owning certain claimed trademarks.

SRG also accused Snooki of initially turning down a licensing agreement with a perfume company it proposed, after which she allegedly went behind SRG’s back to the perfume company and entered into a separate contract with them.

Source:, “‘Jersey Shore’ Star Snooki’s Brand Deal Heads To Court,” Nov. 16, 2011

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